Live streaming is the new “it” thing in the world of emerging media and a number of companies such as GE, Dunkin’ Donuts and Doritos are jumping on the bandwagon by incorporating live stream events as part of their marketing strategy. Today I would like to examine some of the pros and cons of different live stream platforms.
Facebook live was only recently introduced and is currently available to iOS users. An Android version is expected to be released later this year. In order to live stream, simply tap the update status button and hit the live video icon on your mobile device. After adding a description of the steam, your broadcast will “go live”.
Yays: Facebook live is available through the Facebook app so users don’t have to download and learn a second app in order to access it. It is also simple to share such live events with people that you are already connected with on social media.
Nays: While Facebook live has been successful thus far, it is still limited in availability and not all iOS users have access to the feature.
It is simple to create a Periscope account through your mobile phone number or your Twitter account. By tapping the camera icon, the user can live stream an event and can choose to make it private or public. It is also simple to view live broadcasts through this platform by pressing the TV or globe icon.
Yays: Periscope is only for live streaming and is a great tool for sharing what is happening at the very moment it happens. It is great way to view what is happening around the world in real time.
Nays: It is impossible for hosts to schedule live stream events or to record videos to be streamed at a later date.
Meerkat is an app that is simple to download and can be linked to both your Facebook and/or Twitter account. By using it you are able to set up an account using your mobile phone number and can schedule and stream events, as well as interact with viewers.
Yays: It is easy to build a following through Meerkat by connecting it to your other social media accounts. Through Meerkat you also have the ability to schedule live stream events 24-hours in advance.
Nays: While Meerkat offers a great service and is fairly easy to use, many users have complained about the site having glitches.
YouTube Live users are able to establish an account using a verified phone number. On this specific platform, users are able to schedule or immediately stream live events over YouTube. YouTube is a very popular live stream channel for sports, tutorials, special events and news.
Yays: YouTube live is simple to use. It is also easy to interact with your audience on the platform. YouTube live is also now available to view on mobile devices which is a huge plus for the live streaming channel.
Nays: In my opinion, now that it is available to access on mobile devices, there are few, if any negatives associated with YouTube live.
Can you think of any other brands/companies that are effectively using live streaming as part of their marketing strategies? What other opportunities can you think of that are available?